The top-rated television program, along with 149 nationally aired TV spots on VH1, is part of the Mississippi Gulf Coast “Wish You Were Here” multi-platform tourism campaign funded by BP. The campaign has been running since June 29 under the advisement of the Gulf Coast Tourism Steering Committee and the Mississippi Development Authority. The VH1 program also airs Sunday, September 5 from 7 a.m. to 9 a.m., and again during the following week.
The “Wish You Were Here” campaign is running in 15 regional markets including Atlanta, Tampa-St. Pete and Baton Rouge with a media budget of nearly $10 million. The “VH1 Top 20 Video Countdown” will extend the Mississippi Gulf Coast's promotional efforts to a national level. The show has previously featured premier destinations such as Las Vegas, Costa Rica and the Grand Cayman Islands.
“We are thrilled the ‘VH1 Top 20 Video Countdown’ show is featuring our beautiful Mississippi Gulf Coast,” said Mary Beth Wilkerson, director of tourism for the Mississippi Development Authority. “A two-hour national show continuously promoting the Mississippi Gulf Coast is a very nice component of the campaign offering us expanded reach in promoting the Coast tourism product.”
Footage will feature the show’s host, Jim Shearer, visiting Mississippi Gulf Coast attractions, landmarks and experiencing Southern hospitality and culture. Shearer also was able to interview singing sensation Rob Thomas before an appearance in Mississippi.
The “VH1 Top 20 Video Countdown” production crew taped features at numerous locations along the Mississippi Gulf Coast as part of the shows content:
Beau Rivage Resort & Casino, Biloxi
Bay St. Louis Bridge
Pier at St. Stanislaus College, Bay St. Louis
Institute for Marine Mammal Studies, Gulfport
Half Shell Oyster House, Downtown Gulfport
The Quarter Bar, Downtown Gulfport
Mississippi Coast Coliseum & Convention Center, Biloxi
IP Casino Resort & Spa, Biloxi
Hard Rock Hotel & Casino, Biloxi
Mary C. O'Keefe Cultural Center, Ocean Springs
Walter Anderson Museum of Art, Ocean Springs
The Shed Barbeque & Blues Joint, Ocean Springs
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